PHYTOs expert colorists have created the first ammonia-free, permanent hair color with botanical pigments that combines color performance with beautiful hair and a gentle action on the scalp.
The PHYTOCOLOR formula is enriched with a unique blend of botanical pigments derived from five dye plants, selected for their superior pigmenting properties. Their high concentration in the pigment base – up to 74%, depending on the shade – ensures an intense, natural color with radiant nuanced highlights that acts as a shine booster and does not fade.
100% of grey hair is covered from the first application.
Composition of the Phytocolor kit: Milk developer 50ml (1.69 fL. oz.), Coloring cream 50ml (1.69 fL. oz.), Phytocolor Mask 12 ml (NET WT. 0.42 oz) , a detailed instruction leaflet, one pair of gloves.
How to Use
IMPORTANT : A SENSITIVITY TEST MUST BE PERFORMED 48H BEFORE EACH USE OF THE PRODUCT.
SIMPLE APPLICATION: to dry, unwashed hair - case n°1: to hair that has never been color-treated in the past: apply the mixture at the roots, and comb the remainder of the product through your hair. Leave on for 30 minutes.
- case n°2 : to already colored hair, when natural color shows at the roots : apply the mixture at the roots only and leave on for 20 minutes. Then, comb the remainder of the product through your hair and leave on for 10 minutes.
After application time, pour a small amount of lukewarm water on hair and rinse thoroughly until water runs clear.
For longer-lasting color and radiance, use the complete PHYTOCOLOR hair care routine.
A high concentration of botanical pigments to create colors full of nuance
Up to 74% in the pigment base, depending on the shade : the guarantee of intense color with natural, deep and radiant nuanced highlights.
A duo of precious and active oils that reveal stunning color : Monoï and Jojoba
Two 100% botanical oils that work together in synergy to beautify the hair and treat the hair fiber.
Gentle active ingredients for a gentle hair color:
- Jujube bark extract : a 100% naturally derived botanical active ingredient with anti-itching properties that relieves feeling of discomfort.
- Epaline™ : a 100% botanical oil with anti-irritant properties that envelops the scalp in a protective film.
A formula with low allergy potential.
The coloring cream contains no PPD or resorcinol, (paraphenylenediamine) that have been replaced by gentler derivatives. The risk of allergy is greatly reduced, but there still remains the possibility of an allergic reaction: anyone who is prone to allergic reactions is advised to carry out a skin sensivity test 48 hours before use.
About the Brand
Patrick Alès, a celebrity hairdresser, is the creator and founder of Phyto, a brand born in France. The journey started in the 1950s when he noticed that chemically-laden products were taking a serious toll on the hands of the hairdressersand the hair of their clientele. The first seeds of his idea for a much gentler, less harmful range of hair products were quietly sown. When Phyto was born, It was an instant smash on a worldwide scale.